Hyundai Motor Group is set to generate significant revenue from its humanoid robot, Atlas, as it finalizes plans for mass production and initial demand. Analysts predict that if a production system capable of manufacturing 30,000 units annually is established by 2028, the combined revenue opportunities from finished products, key components, and software across its subsidiaries could reach around 10 trillion won.
According to industry sources on September 14, Hyundai Motor Group plans to establish a system in the U.S. to produce 30,000 Atlas units annually by 2028. The initial demand for deployment at Hyundai and Kia production facilities has already surpassed 25,000 units. This marks a transition for the humanoid robot business from technology development and pilot applications to mass production.
Hyundai and Kia, responsible for producing the Atlas finished products, are expected to generate the largest revenue. Analysts estimate the average selling price (ASP) of Atlas to be between 140 million and 190 million won per unit. Applying this to the annual production capacity of 30,000 units, the projected annual revenue could range from 4.2 trillion to 5.7 trillion won.
Hyundai Mobis is also poised for substantial revenue opportunities, having secured all orders for the actuators used in Atlas. The market estimates the price of each actuator to be between $800 and $1,100, with 31 actuators per Atlas unit. This leads to an estimated annual revenue for Hyundai Mobis of between 1.0416 trillion and 1.04322 trillion won based on the production of 30,000 units.
Hyundai AutoEver is considered a key player in the robot value chain, handling data collection and management, system integration (SI), and software related to smart factories. Based on the production of 30,000 Atlas units, Hyundai AutoEver's related revenue is estimated to be around 1.6 trillion won, with a gross profit of approximately 194 billion won.
Additionally, Hyundai Glovis, Hyundai Wia, and Hyundai Rotem are expected to benefit from the expansion of the robot ecosystem. Hyundai Glovis will manage the procurement of parts and logistics necessary for robot production, while Hyundai Wia is expanding its robot-related business in the areas of production and logistics automation. Hyundai Rotem is also likely to see increased intersections between its existing industrial robot and smart factory businesses and humanoid robots.
The benefits of Atlas are expected to extend to domestic partners as well. Given that Atlas requires numerous actuators, sensors, batteries, and electronic components, the larger the production scale, the greater the revenue impact across the entire supply chain. A simple aggregation of major group companies' revenues suggests an expected total of around 8 trillion won, indicating that the overall value chain could reach approximately 10 trillion won.
Separately, the industry anticipates that Hyundai and Kia could save up to 4.9 trillion won annually if Atlas is deployed in production facilities. Even without selling the robots externally, significant economic benefits could be realized through reductions in labor costs and manufacturing expenses.
* This article has been translated by AI.
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