KakaoPay Launches 'Long-Lasting Together Store' Featuring 100 Small Brands in Seongsu-dong

On September 14, the KakaoPay 'Long-Lasting Together Store' popup opened in Seongsu-dong, Seoul. Visitors were greeted by a subtle fragrance created in collaboration with the scent-focused small business brand 'Lysle.' The scent, along with landscaping, postcards, and shopping bags, reflected the contributions of participating brands. Rather than a temporary store for small business products, it resembled a large shop curated by 100 brands.

The 'Long-Lasting Together Store' is a collaborative campaign between KakaoPay and the Together Foundation aimed at supporting the growth of small businesses. Over the past three years, 264 brands have participated, attracting more than 400,000 visitors both online and offline. This year, 100 new brands will engage with consumers until October 31.

The store prioritizes showcasing the reasons behind the creation of products and the selection of materials over just the products and prices. Items are arranged according to five themes: sincerity, sensibility, daily life, sustainability, and locality, featuring eco-friendly household goods, local agricultural products, and stationery.

The layout resembles an exhibition space rather than a typical store. It includes an area introducing the journey of KakaoPay and small businesses, an 'atelier' inspired by the brands' raw materials, and six zones for sales, tastings, and relaxation.

The experience program incorporates KakaoPay's payment technology. Visitors can purchase a 'Long-Use Voucher' for 1,000 won through KakaoPay, allowing them to participate in a lucky draw and the 'Long Table' event. All proceeds from voucher sales will be reinvested to support the growth of small businesses.

Song Su-ji, head of KakaoPay's CR team, stated, "We wanted to create a space where customers can experience and discover the value of small brands." Lee Yun-geun, head of KakaoPay's ESG Council, added, "We will support small brands with unique stories to be discovered and grow among more consumers."