The Jeonnam Bio Promotion Agency has initiated support for market entry by connecting startup companies in the bio sector with buyers at the Korea Agricultural Expo.
The Jeonnam Bio Promotion Agency's Bio Convergence Startup Incubation Center participated in the Korea Agricultural Expo held at the aT Center in Yangjae, Seoul, from September 10 to 13, alongside six resident companies, the agency announced on September 15.
This participation aimed to assist technology-driven startups in promoting their products and expanding connections with domestic and international distribution and business partners.
During the expo, the agency operated a joint exhibition booth with the resident companies, showcasing their representative products and technologies to visitors and industry professionals.
In addition to product displays, the agency facilitated one-on-one consultations between the resident companies and buyers, focusing on exploring future market entry and commercialization opportunities.
Startups often face challenges in entering the market due to limited opportunities to meet consumers and buyers directly, even after developing their technologies and products. Therefore, the agency views participation in the expo as a practical market validation opportunity for these companies.
Representatives from participating companies expressed that the event allowed them to gauge direct reactions to their products and set future directions for product improvement and marketing.
One representative stated, "This was a valuable time to introduce our unique technology and products to the market and directly observe potential customers' responses," expressing hope for continued support for their businesses.
Yang Wan-gil, director of the Jeonnam Bio Promotion Agency, emphasized that support for startups should extend beyond research and development or prototype production to include actual market entry and securing sales channels.
Yang Wan-gil stated, "On-site marketing support is a necessary process for startups to establish themselves in the market, and we will continue to operate practical support programs to ensure that the technologies and products held by companies lead to expanded sales channels."
The Jeonnam Bio Promotion Agency is strengthening its support system tailored to the growth stages of resident companies, from technology development to product commercialization and market entry.
This participation in the expo was also part of the '2026 Specialized Capability BI Development Support Project (Local Type),' supported by the Ministry of SMEs and Startups and organized by the Jeonnam Bio Promotion Agency.
Through this project, the agency operates seven detailed support programs, including prototype production, promotion and design, testing, analysis, and certification, to assist resident companies in their commercialization efforts.
Meanwhile, the Jeonnam Bio Promotion Agency provides incubation space and support programs for small and venture bio-related companies, startups, and prospective entrepreneurs. The agency plans to continue supporting the growth stages of companies to ensure stable market entry for regional bio firms through technology development, investment linkage, and domestic and international market expansion.
* This article has been translated by AI.
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