Mistokorea, the operator of the Italian sports apparel and footwear brand FILA, has unveiled its first special edition in collaboration with brand model and singer WOODZ, expanding its product offerings.
On September 15, FILA announced the release of the 'FILA+WOODZ' special edition. The clothing item 'Airflow Lightweight Down' and the shoe 'Harepin,' which sold out during the pre-sale, will be released sequentially, along with plans for related regular products.
This edition features a silver-colored Airflow Lightweight Down and a gray Harepin, both adorned with the WOODZ logo.
The first product, the Airflow Lightweight Down, began sales on FILA's official online store on September 10. This item, which recorded a sell-out during its pre-sale in July, was reintroduced with the WOODZ logo and sold out within an hour of its release.
The second product, the Harepin, will be exclusively launched on September 21 at FILA's official online store. It features a suede material and a Vibram outsole for excellent traction, along with a dedicated shoe package.
Following the special edition, FILA plans to release regular products sequentially. The regular version of the Airflow Lightweight Down, worn by WOODZ, will be unveiled on September 17, with a promotional event offering gifts to customers who make purchases. The regular version of the Harepin is set to launch in October.
A representative from Mistokorea stated, 'With this special edition, we aim to provide consumers with a variety of styles and new product experiences.'
Meanwhile, Mistoholdings reported a strong performance from its key subsidiaries and a recovery in the FILA business, achieving second-quarter revenues of 1.4312 trillion won and an operating profit of 295.2 billion won, marking growth of 17% and 62%, respectively, compared to the same period last year.
* This article has been translated by AI.
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