Seongnam Urban Development Corporation Strengthens Protection System for Emotional Laborers

By park, jae, choen Posted : September 16, 2026, 09:28 Updated : September 16, 2026, 09:28

Seongnam Urban Development Corporation has garnered attention for receiving re-certification from relevant agencies for its strengthened systems and on-site response measures to protect emotional laborers.

On September 16, the corporation announced that it obtained the 'Excellent Institution for Emotional Laborer Protection' re-certification from the Korea Emotional Labor Certification Agency. This marks the third consecutive certification since its initial award in 2021.

The corporation has continuously enhanced its response systems to protect the rights and ensure a safe working environment for emotional laborers.

In particular, it has shifted its focus from merely responding to incidents of malicious complaints to proactively preventing emotional labor by reducing repetitive in-person tasks and utilizing technology.

An emotional labor dedicated department operates directly under the CEO, with designated personnel in each department. The corporation is also revising its 'SDC Emotional Laborer Protection Standard Manual' to fit on-site conditions.

For malicious complaints involving insults, verbal abuse, violence, and sexual harassment, the corporation has implemented a step-by-step response procedure and a right to cease work.

Additionally, it has established a system to support affected employees with treatment costs, legal advice, and attorney fees.

Support for rest and psychological recovery is ongoing.

The corporation is reviewing break facilities across all departments and improving them based on on-site feedback, while also offering health consultations, self-diagnosis, meditation, and healing programs.

Each year, it assesses the level of emotional labor and job stress, incorporating the findings into departmental improvement activities.

The corporation is also promoting a shift to non-face-to-face operations. It has introduced non-face-to-face settlement methods using QR codes and smart parking management to reduce repetitive in-person guidance tasks, while supporting the safety of on-site workers through integrated monitoring of two-way emergency bells and CCTV, as well as an automatic recording system.

This year, the corporation held a human rights management declaration ceremony in collaboration with labor and management, proclaiming a charter that respects the human rights of all members, including emotional laborers.

CEO Lee Jae-yul stated, "It is crucial that the protection of emotional laborers goes beyond establishing systems to ensuring that employees feel genuinely protected in the field. We will listen to on-site voices and strengthen practical support such as psychological counseling and health management."

He added, "We will create a safe working environment by utilizing technologies such as AI and digital transformation to proactively reduce emotional labor incidents."





* This article has been translated by AI.

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