Samsung Electronics is targeting the global market with artificial intelligence (AI) home appliances tailored to local climates and lifestyles. In India, the company is showcasing cooling technologies suited for the hot and humid climate, along with family care features, while in Latin America, it emphasizes energy-saving capabilities and reduced household burdens to meet regional demands.
On September 16, Samsung held the appliance tech seminar 'The Brief' in Gurugram, India, where it presented AI home appliance technologies reflecting local consumer needs and living environments.
The event highlighted the 'Everyday AI Companion' strategy centered around the AI-based integrated platform 'SmartThings,' which aims to alleviate household burdens and manage energy efficiently. Attendees experienced features designed for India's climate and family-oriented lifestyle through demonstrations of air conditioners, kitchen appliances, and home care reliability.
In the air conditioning demonstration area, Samsung introduced its Wind-Free technology, which cools without direct airflow, and showcased five airflow control technologies using the 'Bespoke AI Wind-Free Pro' with its 'Motion Blade' fan. The seminar also featured the 'Wearable Good Sleep' function, which adjusts the sleep environment based on users' sleep stages and body temperature changes in conjunction with Galaxy Watch and Ring devices.
In the kitchen appliance segment, the 'Bespoke AI Family Hub' refrigerator demonstrated the 'Now Brief' feature, which provides personalized information, and the 'Family Care' function, which detects parents' appliance usage patterns to check on their well-being.
Post-purchase management also utilizes AI and connectivity technologies. 'SmartThings Home Care' monitors appliance status and notifies users when it's time to replace filters or clean devices. With 'Home Remote Management (HRM),' professional consultants can analyze device conditions remotely and guide users on necessary actions.
Samsung is expanding its region-specific AI appliance strategy to other markets. In August, it held tech seminars in São Paulo, Brazil, and on September 9 in Mexico City, where it introduced AI-based energy-saving and household burden-reducing features.
Lee Sang-jik, Vice President of Samsung Electronics' DA Division, stated, "The true value of AI home appliances lies in enhancing consumers' daily lives and quality of life. We will continue to innovate by developing AI technologies that reflect regional environments and cultures, becoming a partner that provides practical value in everyday life."
* This article has been translated by AI.
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