Kwangdong Pharmaceutical has announced it will take legal action against illegal comparative advertising targeting its product, Kwangdong Gyeongokgo, which has been spreading in pharmacies.
According to Kwangdong Pharmaceutical, numerous promotional materials, including posters and banners, have been found in pharmacies containing phrases such as 'same ingredients, same dosage' and 'same ingredients at a good price.' These materials directly compare Kwangdong Gyeongokgo's ingredients, dosages, and prices.
Under the current Pharmaceutical Affairs Act, advertising for pharmaceuticals is prohibited from disparaging other products, regardless of the truthfulness of the claims. Kwangdong Pharmaceutical has determined that these promotional activities, which highlight price differences by directly comparing its product, clearly violate relevant regulations.
As a result, Kwangdong Pharmaceutical has demanded that the involved pharmaceutical companies immediately cease the unfair comparative advertising and remove all previously distributed promotional materials. The company also plans to pursue necessary civil and criminal legal actions against the offending pharmaceutical companies.
A Kwangdong Pharmaceutical representative stated, "Even if the active ingredients and dosages are the same, differences in raw material characteristics, excipients, and manufacturing processes can affect efficacy and bioavailability. Therefore, it is essential to provide objective and accurate information to prevent consumer misunderstanding." The representative emphasized the company's commitment to strict action in order to protect consumers and establish a sound market order.
* This article has been translated by AI.
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