CJ CheilJedang is launching a 'Sharing Refrigerator' campaign to support stable diets for youth and promote the value of resource recycling.
The company announced on September 17 that it will operate a Sharing Refrigerator booth at the '2026 Seoul Youth Week,' taking place from September 18 to 19 at the Moonlight Square in Banpo Hangang Park, Seocho-gu, Seoul. Seoul Youth Week is an event organized by the city to celebrate 'Youth Day' on the third Saturday of September, which has been held since 2021.
At the event, CJ CheilJedang will introduce the Sharing Refrigerator campaign and conduct programs linking food sharing with resource recycling. Participants can receive food items, including cooked rice, by following the official social media accounts, watching resource recycling educational videos, and participating in quizzes.
The Sharing Refrigerator is a public-private partnership initiative that CJ CheilJedang started in 2021 to support the city's healthy food program. Refrigerators have been installed at youth centers in Seoul to provide food packages, including cooked rice and frozen meals, to youth in need.
As of this year, Sharing Refrigerators have been set up in nine youth centers across Seoul, benefiting approximately 43,000 vulnerable youth with food packages to date. In addition to food support, the program offers self-assessment of eating habits and nutrition education, as well as cooking classes and social dining events to help youth build social connections.
Furthermore, CJ CheilJedang donates over 39 billion won worth of food annually through food banks and organizations like the Milal Welfare Foundation's Goodwill Store. The company also runs the 'HOPE Food Pack' campaign to assist children at risk of hunger during school breaks, providing food packages worth 300 million won to over 2,000 children at 81 regional child centers last year.
Additionally, the company continues to produce specialized products for patients with rare diseases. Since 2009, it has been manufacturing 'Low-Protein Cooked Rice,' which contains only one-tenth the protein of regular white rice, for patients with metabolic disorders like phenylketonuria (PKU). Although the production time and costs are significantly higher than regular cooked rice, the company maintains this initiative as part of its social responsibility and supports related patient camps each year.
A representative from CJ CheilJedang stated, 'We aim to share essential food resources and provide practical assistance to various community members, including youth and children. We will continue to leverage our products, technology, and business capabilities to create sustainable social value.'
* This article has been translated by AI.
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