Toss, the operator of the financial service platform, has partnered with CJ CGV to introduce a facial recognition payment service called FacePay at movie theaters. This move follows the expansion of FacePay into convenience stores and food and beverage outlets.
On September 21, Toss announced that it has signed a memorandum of understanding (MOU) with CJ CGV to implement FacePay in theaters across the country.
The agreement includes plans to install Toss's 'FrontCam' at CGV theater kiosks and integrate the payment system. The FrontCam is a dedicated camera for FacePay that will be mounted on top of existing kiosks to facilitate facial recognition payments.
Once the service is launched, customers will be able to purchase movie tickets or items at concession stands using only facial recognition, without needing to take out a card, cash, or mobile phone. The service will first be rolled out at the CGV Yongsan I'Park Mall location before expanding to theaters nationwide.
Additionally, Toss aims to broaden the use of FacePay into the cultural and leisure sectors through this partnership. Joint promotions and marketing collaborations with CJ CGV are also planned following the service launch.
A Toss representative stated, "We are expanding the use of FacePay beyond everyday transactions to enhance leisure experiences like watching movies. We will continue to collaborate to provide a faster and more convenient payment environment for moviegoers."
* This article has been translated by AI.
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