Webtoon Entertainment is launching its 'Global Drop' project, which will simultaneously release anticipated new works and major returns worldwide. The first title, 'Hero's Ballad,' will be available in nine languages, enhancing its global market potential while also addressing illegal distribution and protecting creator earnings.
On September 21, Webtoon Entertainment announced that 'Hero's Ballad' will be the inaugural work of the Global Drop initiative. The webtoon was simultaneously released on September 19 in Korean, Japanese, English, French, German, Spanish, Thai, Indonesian, and Traditional Chinese.
Global Drop is a project aimed at releasing new and returning works in multiple languages without delay. This marks the first time Webtoon Entertainment has simultaneously launched a serialized work in nine languages.
'Hero's Ballad' is a traditional fantasy webtoon based on the web novel of the same name by author Dongdongpa. It tells the story of a powerful swordmaster who, after being used as a tool of war and meeting a tragic end, is reincarnated as a boy named 'Ricard' a century later.
Yun Go-eun, Chief Business Officer of Webtoon Entertainment, stated, "Global Drop is an initiative that requires careful coordination of translation, marketing, and operations across nine language markets, showcasing the platform's capabilities and expertise. We expect it to bring various positive effects, such as protecting creator earnings and combating illegal distribution by allowing readers worldwide to enjoy high-quality works simultaneously."
She added, "In the future, we will continue to leverage the global infrastructure established by Webtoon Entertainment to ensure that readers around the world can access great works without delays, thereby expanding the impact of our content."
Webtoon Entertainment is also expanding its global content distribution and localization efforts. This year, it is integrating regional amateur creation platforms into a single global platform and broadening its distribution base across seven language markets, including English, Spanish, French, Indonesian, Thai, Traditional Chinese, and German. As of the end of the second quarter, the global monthly active users (MAU) reached approximately 157 million, with services available in over 150 countries.
* This article has been translated by AI.
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