Starbucks is launching a campaign to donate coffee equivalent to the amount purchased by customers to local communities.
Starbucks Korea announced on September 21 that it will kick off the customer participation campaign 'My Star Coffee' on September 28. The initiative aims to express gratitude to neighbors dedicated to serving the community by gifting them coffee.
During the campaign, customers who purchase 'Today's Coffee' at Starbucks locations nationwide every Monday will have 'My Star Coffee' automatically matched and credited based on their purchase quantity. The eligible beverages include brewed coffee and two types of brewed coffee made with seasonal beans.
Starbucks plans to match up to 1 million cups of coffee based on customer purchases. The credited coffee will be delivered to places in need, such as welfare facilities, disaster sites, and local farms, using a mobile trailer known as 'S: Buck Truck.'
To celebrate the campaign launch, Starbucks is offering customer benefits. From September 28 to November 2, customers who purchase eligible brewed coffee for 'My Star Coffee' every Monday will receive a free size upgrade.
More details about the campaign will be available on the Starbucks website and app starting September 28.
Shin Dong-woo, CEO of Starbucks Korea, stated, "The 'My Star Coffee' campaign is designed to realize greater values of sharing based on the friendly and attentive customer service and clean store environment that can be experienced at Starbucks. We will do our best to ensure that the sincerity behind each cup of coffee from our customers reaches the 'stars' in our community."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.