The transition to AI in the finance and media industries is rapidly advancing. With finance-specific AI, employee efficiency is improving, and a high-engagement video production environment is being established while reducing costs.
On September 21, KT shared examples of AX innovations from BC Card, KT ENA, and KT Studio Genie.
BC Card has secured AI foundational technology and is implementing a public service framework based on it, promoting an 'AI Native Strategy' for overall decision-making. The company operates a finance-specific generative AI platform called 'BCGPT' and an automation solution named 'MOAI'.
The payment data held by BC Card has become a new customer service tool. The company has introduced the restaurant recommendation service 'Eat.pl' and a shopping curation service called 'AI Hot Deal', which uses AI to select and summarize discount information.
Lee Tae-young, head of the AX team at BC Card's AI Data Division, emphasized, "By delegating simple and repetitive tasks to AI and reallocating staff to high-value work, we have achieved an annual savings of 100,000 hours."
KT ENA has integrated AI into entertainment and documentaries. Scenes from the historical talk show 'War History with a Different Perspective' were recreated using AI. Historical information is now presented not only through literature and narration but also through AI-generated videos.
Kim Jong-rae, head of the AI Content Team at KT ENA's Content Production Center, stated, "Unlike the past, where information was introduced through data and images, we can now convey storytelling and immersion through AI."
In the medical documentary 'Unspoken Words', real-life interviews are combined with AI visualizations of memories and medical settings that are difficult to capture on camera.
KT Studio Genie has proposed a vision for an 'AI Cinema Studio' that applies AI throughout the entire process of content planning, production, and quality control. AI technology has been utilized in dramas such as 'New Recruit 4: Sabotage' and 'Return of the Martial God' to maximize immersion and enhance the delivery of human performances.
Production costs have also been reduced. Eon Jae-hyun, head of the Business Promotion Team at KT Studio Genie, noted, "It was more than 50% more efficient than using techniques like computer graphics (CG)."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.