Athleisure brand Zexy Mix has opened a regular store in Jiyugaoka, Tokyo, expanding its offline sales network in Japan. This marks the company's seventh store in Japan and its fourth regular store in the Tokyo area.
Zexy Mix announced on September 21 that it opened its store on the third floor of the newly established commercial facility, Jiyugaoka Muse Square, on September 17.
Jiyugaoka is a major shopping district in Tokyo, featuring fashion and lifestyle shops, as well as yoga, Pilates, and fitness facilities. Jiyugaoka Muse Square is a new commercial complex located in front of Jiyugaoka Station that opened on September 17.
The new store offers a range of athleisure products, including leggings, running gear, and golf wear. A dedicated section for innerwear has also been set up, allowing customers to try on products directly.
In conjunction with the opening, Zexy Mix launched its 2026 Fall/Winter 'Black Edition' series and a Japan-exclusive color of 'Non-Slip Crew Socks.'
On its opening day, the Jiyugaoka store recorded sales of approximately 11 million won. Zexy Mix noted that the proportion of new customers visiting the store was higher than at other locations.
With this new opening, Zexy Mix now operates seven regular stores in Japan, four of which are in Tokyo. The company plans to further expand its offline presence in Japan, taking into account regional consumer characteristics and shopping districts.
A representative from Zexy Mix stated, "From the first day of opening, we have seen a steady stream of new customers and positive responses to our key products. We plan to continue expanding our offline presence in major shopping areas in Japan to strengthen our local sales base."
Meanwhile, Zexy Mix is also enhancing its marketing efforts in the Chinese market. The company aims to increase its offline sales network and engage local consumers through online channels, global models, and K-culture content.
* This article has been translated by AI.
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