The Genesis GV80 made a notable appearance in the film 'The Intern.'
Released on September 16, 'The Intern' tells the story of Sunwoo (played by Han So-hee), who rises as a dark horse in the fashion industry after three years, and her relationship with Gi-ho (played by Choi Min-sik), a silver intern with 37 years of experience, as they navigate generational and hierarchical differences.
In the film, the GV80 serves as Sunwoo's vehicle, providing a key spatial backdrop for their interactions and conversations. Notably, the GV80 transforms from an awkward and uncomfortable space at the beginning of the film to a place where Sunwoo begins to open up and build trust with Gi-ho, offering comfort and relaxation.
As 'The Intern' is set to premiere in nine Asian countries, including Hong Kong, Indonesia, and Malaysia, starting October 16, it is expected to showcase the appeal of the Genesis brand and the GV80 to Asian audiences.
A Genesis representative stated, "Through 'The Intern,' we have naturally showcased the dynamic yet elegant design and luxury feel of the GV80 on screen. We will continue to strive to introduce the charm of Genesis to more customers through various collaborations and provide opportunities for brand experiences."
* This article has been translated by AI.
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