SK Securities announced on September 22 that it expects positive performance momentum for JYP Entertainment due to the start of Stray Kids' world tour, maintaining a target price of 66,000 won and a 'buy' rating.
Park Jun-hyung, a researcher at SK Securities, stated, "With TWICE's world tour concluding in the first half of the year, Stray Kids' comeback has strengthened performance momentum for the second half." He added, "Stray Kids recorded the highest revenue among K-pop concerts in 2025 according to Billboard, increasing anticipation for this tour."
JYP's projected revenue for this year is 865.5 billion won, a 5.2% increase from the previous year, while operating profit is expected to rise by 5.0% to 163 billion won.
The steady rise in Stray Kids' popularity is also noteworthy. Park highlighted that the initial sales of Stray Kids' mini album 'This & That' reached approximately 3.3 million copies, an increase of over 1 million compared to their previous mini album 'ATE.' He emphasized that despite already being a mega IP artist, their fandom continues to expand.
The upcoming world tour is expected to be held in dome and stadium-sized venues, continuing into the first half of next year in Western countries. This is anticipated to drive growth in both tour and merchandise sales. Additionally, the expansion of global pop-up locations featuring Stray Kids character merchandise 'SKZOO' is expected to provide further revenue growth.
Park noted, "Since Bang Chan and Felix are Australian nationals, they can minimize gaps in activities through solo and unit promotions during military service. Furthermore, Nmixx is entering a monetization phase with their first world tour this year, and if visible results from Nexji and Kickflip are confirmed, it will be possible to defend performance during the mega IP gap."
Park Jun-hyung, a researcher at SK Securities, stated, "With TWICE's world tour concluding in the first half of the year, Stray Kids' comeback has strengthened performance momentum for the second half." He added, "Stray Kids recorded the highest revenue among K-pop concerts in 2025 according to Billboard, increasing anticipation for this tour."
JYP's projected revenue for this year is 865.5 billion won, a 5.2% increase from the previous year, while operating profit is expected to rise by 5.0% to 163 billion won.
The steady rise in Stray Kids' popularity is also noteworthy. Park highlighted that the initial sales of Stray Kids' mini album 'This & That' reached approximately 3.3 million copies, an increase of over 1 million compared to their previous mini album 'ATE.' He emphasized that despite already being a mega IP artist, their fandom continues to expand.
The upcoming world tour is expected to be held in dome and stadium-sized venues, continuing into the first half of next year in Western countries. This is anticipated to drive growth in both tour and merchandise sales. Additionally, the expansion of global pop-up locations featuring Stray Kids character merchandise 'SKZOO' is expected to provide further revenue growth.
Park noted, "Since Bang Chan and Felix are Australian nationals, they can minimize gaps in activities through solo and unit promotions during military service. Furthermore, Nmixx is entering a monetization phase with their first world tour this year, and if visible results from Nexji and Kickflip are confirmed, it will be possible to defend performance during the mega IP gap."
* This article has been translated by AI.
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