The global K-POP group Zero Base One is set to promote the appeal of Korean seafood worldwide.
The Ministry of Oceans and Fisheries announced on September 22 that it has selected Zero Base One as the promotional model for 'K-Seafood' and produced a promotional video titled 'Give It a Kick, Dive into K-Seafood.' Formed through an audition program, Zero Base One has debuted and is active in various fields, including music and entertainment.
The promotional video aims to familiarize people around the world with Korean seafood, featuring the popular K-POP idol group. Released on the ministry's official YouTube channel on September 16, the video has garnered approximately 700,000 views and 15,000 likes within just five days, indicating strong interest.
This video highlights four key seafood export items: oysters, flounder, abalone, and seaweed, with each segment lasting 30 seconds. Notably, it captures the unique characteristics of each item through a Korean sensibility. Each seafood item is paired with intuitive Korean keywords—'Pom' (oysters), 'Gak' (flounder), 'Ding' (abalone), and 'Jjin' (seaweed)—to enhance visual impact.
The background music featured in the video is also gaining popularity, incorporating traditional Korean instruments like the geomungo, with the catchy introduction 'Give It a Kick.' The music can be streamed on major platforms such as Melon and YouTube Music.
The video is set to be officially released in global markets starting October 1. It will be broadcast in high-traffic areas such as Incheon Airport and Seoul Station, and will also be distributed through various broadcasting and online media outlets across Asia and Europe.
Minister of Oceans and Fisheries Hwang Jong-woo stated, 'This video was designed to present our seafood in a way that is accessible and engaging, combining it with K-POP content that people around the world enjoy. We will continue to create diverse promotional content and collaborate with the private sector to widely share the appeal of our seafood, actively engaging with young consumers and audiences worldwide.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.