"I want people to feel that they can always find fun and new performances at the National Jeongdong Theater," said Seung-man Seo, the newly appointed CEO of the National Jeongdong Theater, during a press conference held on September 22 in Seoul.
Seo emphasized, "Whether it's modern or traditional, if it's entertaining, I want to put it on stage," adding that he would not limit the theater to traditional performances.
Seo, who debuted as a comedian in 1982, has directed works such as the traditional play 'Ppaengpajeon,' the musical 'Nonoi Story,' and the play 'Friend Friend.' He has held various positions, including CEO of the Imagination Sharing Theater, before taking on the role at the National Jeongdong Theater.
During the conference, Seo outlined five key initiatives: 1) developing a signature repertoire, 2) enhancing the artistic value of the theater's artistic troupe, 3) expanding collaboration with domestic and international arts ecosystems, 4) fostering a theater that grows with its audience, and 5) establishing a sustainable arts and organizational foundation.
To secure a signature repertoire, the theater plans to develop various intellectual properties (IPs), including webtoons, into performances. Seo stated, "We will not rush to create large-scale productions from the start; instead, we will assess the artistic value of the works before developing them into formal performances." In June, the National Jeongdong Theater signed a memorandum of understanding with the Korea Manhwa Contents Agency to discover promising original IPs and implement a phased production system from reading to development to performance.
The theater will also expand its stage beyond its walls. A free performance titled 'Noon Gathering' will be held at the Jeongdong outdoor courtyard at noon, featuring tightrope walking, Taekkyeon demonstrations, and interactive programs for office workers and tourists passing by during lunch. Seo expressed his desire to create a cultural space where audiences can naturally come and enjoy themselves in their daily lives.
Starting in October, the theater will host a book concert once a month at Jeongdong Maru. A new program called 'First Stage of Life' will support retired middle-aged and senior citizens to become the stars of the stage and experience the arts. Seo emphasized, "We want the audience to not just watch performances but to create and participate at the National Jeongdong Theater, aiming to make it a cultural playground for everyone to enjoy together."
Seo is also addressing safety management for aging facilities and improving organizational culture. A thorough safety inspection of the theater's facilities will be conducted, and a dedicated 'Safety Task Force' will be established. An internal suggestion system called 'Jeongdong Voice' will allow employees, regardless of department or rank, to provide feedback on organizational operations and work environments.
Seo remarked, "While creating great performances is important, it is equally vital to ensure that the staff involved in making those performances work in a safe and healthy environment. I believe that good works come from a good organization."
* This article has been translated by AI.
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