As the Chuseok holiday approaches, major bookstores are launching events that connect books, travel, and holiday gifts. These include maps showcasing local attractions selected by bookstore staff, themed book exhibitions centered on Chuseok, and curated reading recommendations for travelers.
According to reports from bookstores on the 25th, Kyobo Bookstore has introduced the 'Kyobo Local Guide' for Busan and Daejeon, featuring locations recommended by employees working in those regions. Staff participated in selecting locations, writing recommendations, and creating content that includes not only famous tourist spots but also favorite restaurants and boutique shops.
This is the second series following the release of the Daegu and Ulsan edition in May, which saw 2,000 physical maps distributed. The Busan and Daejeon maps can be obtained for free at Kyobo Bookstore locations in those cities, and recommended spots can also be found on Naver Maps. An online event page allows users to download the map file, and a campaign inviting suggestions for additional locations in Busan and Daejeon will run until October 11.
A themed book exhibition focused on Chuseok is also underway. Kyobo Bookstore is hosting '2026 Our Chuseok, Full Moon Wish Bookstore' until September 30, featuring books that capture the autumn and Chuseok scenery, along with selections in children's literature, humanities, and cultural arts.
Readers have submitted over 2,500 wishes for the upcoming holiday at the 'Full Moon Wish Submission Center.' Analysis by Kyobo Bookstore revealed that 46% of these wishes were for 'health.' The exhibition highlights the picture book 'Wish Songpyeon' by author Kim Ji-hyun as a featured title.
Youngpoong Bookstore is also running a Chuseok promotion on its online store until the last day of the holiday on the 27th. The promotion includes recommendations for 'thoughtful gift books' and 'books for our children and nieces,' categorized by recipient, as well as 'books for a fulfilling holiday' and 'books for personal time during the break.'
Gift wrapping options are available for customers purchasing books. For an additional fee, customers can receive a traditional pouch or reusable bag. Free shipping is offered for online purchases over 10,000 won, but the gift wrapping service may end early if supplies run out.
In addition, Kyobo Bookstore is hosting a Hot Tracks exhibition featuring stationery and lifestyle products categorized by price and purpose, along with events related to e-books and subscription services. Youngpoong Bookstore has also curated books tailored for various holiday situations, from gifts for parents to reading material for the journey home.
* This article has been translated by AI.
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