Seongnam Mayor Shin Sang-jin expressed hopes on September 26 that the upcoming overseas market development team will showcase the region's beauty companies' advanced technologies in the Nordic market and secure new export opportunities.
Mayor Shin announced that from September 27 to October 3, a market development team consisting of ten small and medium-sized beauty enterprises from the area will be dispatched to Amsterdam, Netherlands, and Copenhagen, Denmark.
This initiative aims to help local SMEs penetrate international markets and expand their export channels.
The market development team will allow competitive local companies specializing in beauty devices and functional cosmetics to meet directly with local buyers, introduce their products, and engage in export consultations.
Mayor Shin has been actively enhancing support for local businesses to grow and expand their overseas market presence.
This project focuses on providing practical export opportunities for SMEs struggling with international market entry, thereby broadening their sales channels.
Participating companies will conduct one-on-one consultations with local buyers to explore new partnerships and export possibilities. The mayor's office will support costs related to consultation venues, transportation, local buyer recruitment, interpretation, and airfare.
The initiative is organized by the city of Seongnam, with joint support from the Seongnam Industry Promotion Agency and the Korea Trade-Investment Promotion Agency.
Notably, this market development team aims to leverage the growing interest in Korean beauty products in overseas markets, particularly in Europe, as an opportunity for local companies to expand their exports.
Mayor Shin envisions confirming local market demand through the Netherlands and Denmark and establishing a foundation for actual transactions through consultations with buyers.
Currently, Mayor Shin is continuously promoting policies to ensure that local companies can secure competitiveness not only in the domestic market but also in international markets.
Through the operation of the overseas market development team, as well as individual export consultations and sales support, the mayor aims to bolster the international expansion of local SMEs.
Additionally, the mayor plans to focus administrative efforts on promoting the products and technologies of participating companies in the Nordic market and connecting export consultations to actual contracts and sales expansion.
Local businesses are closely watching whether the support from the local government for overseas market development will translate into actual export results.
Most importantly, companies participating in the consultations anticipate that securing contracts and ongoing trading relationships with local buyers will aid in the entry of Seongnam's SMEs into the European market.
Meanwhile, Mayor Shin Sang-jin emphasized, "We will continue to actively support local companies in enhancing their competitiveness and expanding their sales channels in international markets."
* This article has been translated by AI.
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