Fujifilm Korea is launching its first film competition under the Instax brand, expanding its reach from instant photography to video production to attract young creators.
On September 28, Fujifilm Korea announced it will host the inaugural 'Instax Film Festival' in collaboration with the 29-Second Film Festival. Submissions will be accepted from October 8 until 5 p.m. on November 17.
The competition will feature two themes: 'An Instant Film That Captures Us' and 'An Instant Film That Reflects Our Tastes.' Participants must include footage shot with the 'Instax Mini Evo Cinema' and actual Instax film in their submissions.
The total prize pool is 20 million won. After the initial selection by the 29-Second Film Festival committee and honorary ambassadors, winning entries will be chosen through offline judging by Fujifilm Korea and professional judges. The awards ceremony is scheduled for December, with the top film set to be screened as an advertisement at Lotte Cinema.
The featured product, the Mini Evo Cinema, is a 3-in-1 hybrid instant camera released in January. It can capture photos and videos up to 15 seconds long, allowing users to instantly print their favorite scenes. It also includes an 'Eras Dial' for achieving various video textures and sound effects, along with video editing and QR sharing features through a dedicated app.
Since its launch in 1998, Instax has surpassed 100 million units sold worldwide as of last year. Fujifilm has recently expanded its product line from photo printing to hybrid products that combine video and audio functions, broadening the application of its instant photography brand.
To celebrate the film festival, Fujifilm Korea will offer a limited 'Director's Kit' to customers who purchase the Mini Evo Cinema from September 30 to November 30. The kit includes 20 film sheets, a dedicated hard case, an SD card, and six types of shooting goods.
A representative from Fujifilm Korea stated, "We aim to promote the appeal of the Instax Mini Evo Cinema and support creative activities for consumers interested in analog photography culture and young creators producing short-form content, allowing them to express their unique perspectives and stories."
* This article has been translated by AI.
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