The number of users of short-form drama apps in South Korea has more than tripled in the past year, reflecting a growing interest in content featuring brief episodes and rapid storylines.
According to data analysis firm WiseApp and Retail, the monthly active users (MAU) of major short-form drama apps reached 2.98 million in August, up from 900,000 in the same month last year, marking an increase of approximately 3.3 times.
Among the leading apps, the growth in user numbers was particularly notable. DramaBox saw its monthly users rise from 280,000 in August last year to 1.26 million this August, an increase of about 4.5 times. DramaWave also experienced growth, with users increasing from 490,000 to 1.21 million during the same period, a rise of approximately 2.5 times.
NetShot recorded the most significant growth, with monthly users jumping from 50,000 last August to 1.08 million this August, representing an increase of about 20.8 times.
Short-form dramas typically consist of episodes lasting around 1 to 2 minutes, allowing viewers to consume content quickly in a mobile environment.
In August, the most popular short-form drama app among South Koreans was DramaBox, with 1.26 million users. It was followed by DramaWave with 1.21 million users, NetShot with 1.08 million, LilShot with 330,000, Beagle with 300,000, Lezhin Snack with 180,000, iDrama with 130,000, iQIYI with 130,000, MoboReels with 120,000, and GoodShot with 70,000.
* This article has been translated by AI.
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