Roborock ranked first in global robot vacuum shipments in the second quarter of this year.
According to global market research firm IDC on September 29, Roborock achieved a 23.7% market share in global robot vacuum shipments during Q2, an increase of 2.9 percentage points from the same period last year (20.8%).
In the first half of this year, Roborock also topped the global market in both shipment volume and sales revenue, maintaining its leading position in key markets including South Korea, Germany, Northern Europe, and Turkey.
The global robot vacuum market continues to experience rapid growth. In Q2, the global home cleaning robot market saw shipments rise by 21.5% year-on-year, totaling approximately 11.205 million units. Of this, robot vacuum shipments accounted for 7.885 million units, with sales revenue reaching $3.89 billion.
Market concentration among top companies and a trend toward premium products have intensified. In Q2, the top five companies—Roborock, Dreame, Ecovacs, Xiaomi, and Mocha—held 75% of total shipments and 82% of sales revenue.
The average selling price of products also increased by 7.9% compared to the previous year, indicating a clear consumer preference for premium products.
IDC noted, "The focus of technological competition is shifting towards deep cleaning and AI-based user experiences," adding that companies transitioning from simple product exports to localized business models with logistics, distribution, and after-sales service networks are gaining a competitive edge.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.