MUSINSA STANDARD, the casual wear brand of MUSINSA, is entering the wellness wear market. The brand announced on September 29 that it will launch 'Recovery Lounge Wear' featuring functional materials developed in collaboration with Hyosung TNC, designed for everyday use.
The Recovery Lounge Wear collection is tailored to the lifestyle changes of younger consumers who prioritize rest and rejuvenation. It combines the functional characteristics of the material with MUSINSA STANDARD's design and practicality for everyday wear.
The collection incorporates 'MEDIQ,' a functional yarn co-developed with Hyosung TNC. MEDIQ contains ceramic components that emit far-infrared rays, a feature certified by the Korea Far Infrared Association (KFIA).
The fabric blends cotton and modal for a soft feel, along with moisture-wicking and breathability. It features a triple-layer structure that creates a micro-air layer for enhanced comfort and warmth.
The products will be available in men's and women's lines, including hooded zip-ups, short-sleeve t-shirts, pants, and shorts designed for mix-and-match wear. They will be sold on the MUSINSA online store, with prices ranging from 29,900 to 69,900 won.
A representative from MUSINSA STANDARD stated, "This Recovery Collection is the result of collaboration with Hyosung TNC from the yarn development stage, integrating suitable materials with MUSINSA STANDARD's design and planning. We plan to continue introducing related products in the growing wellness wear market."
Meanwhile, MUSINSA is set to expand its offline stores in the second half of this year, with plans to open its first MUSINSA STANDARD and MUSINSA BEAUTY locations in Jeju in the fourth quarter.
* This article has been translated by AI.
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