LG Household & Health Care's cosmetic brand The History has opened a pop-up store where customers can experience its unique ingredient, Nicotinamide Adenine Dinucleotide (NAD) Power24.
The company announced on September 29 that the 'The Power of NAD' pop-up store opened on September 28 at the Beauty Crown Lounge on the basement level of Lotte Department Store in Incheon. The event will run until October 6.
This pop-up is designed to allow visitors to directly experience the NAD technology and products applied to The History's Bichup line. The featured product is the 'Bichup NAD Power Ampoule 50ml Set,' which contains 50% of The History's proprietary ingredient, NAD Power24, with approximately 5.5 billion NAD Power24 liposomes in a single drop of the ampoule. The set includes a 50ml ampoule, Bichup Jaeseng Essence, Bichup Jaeyun Cream, and Cheonggidan Hwahyun Cleansing Foam.
Visitors can participate in an experiential program that introduces the NAD ingredient and products. By adding The History as a KakaoTalk Plus friend, they can receive an NAD experience kit. Participants can take pop-up certification photos, post on social media, and engage in quizzes and games to receive samples of the NAD Power Ampoule, Bichup Jaeseng Essence, and Bichup Jaeyun Cream.
There are also promotions for customers making purchases. Those who buy the Bichup NAD Power Ampoule 50ml Set will receive 10,000 G-points that can be used at LG Household & Health Care's official online store. Customers spending over 50,000 won at the pop-up will receive a gift set of three NAD products, while those spending over 100,000 won will receive a gift set of three NAD products, a Bichup Jaeseng Mask, and a pouch.
An official from LG Household & Health Care stated, "The Incheon pop-up store was created to introduce the achievements of 13 years of NAD research to customers, and we hope it provides an opportunity to experience our key ingredients and products directly."
Meanwhile, a research paper validating the efficacy of LG Household & Health Care's NAD+ delivery technology, NAD Power24, has been published in the international journal 'Materials Today Bio' in the field of bioengineering.
* This article has been translated by AI.
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