NS Home Shopping is set to host a food culture festival aimed at supporting local agricultural products, small partner companies, and youth startups.
The company announced that the 'NS Food Festa 2026 Iksan' will take place on October 16-17 at the Harim First Kitchen in Iksan, North Jeolla Province.
The event will showcase and sell food products from Iksan and local food companies, as well as youth startups. A promotional zone will highlight 'Iksan's Heritage Restaurants' and local delicacies, along with experiential programs such as cooking classes, gourmet tours, tastings, and cultural performances.
Live broadcasts will also be conducted to expand market access for local products and small partner companies. On the 16th, 'Topmaru Sweet Potatoes,' a local agricultural product, will be sold, while on the 17th, NS Home Shopping will introduce 'Bongdong Ginger Lemonade' from Bongdong Rice Field Agricultural Corporation and 'Roasted Eggs' from the E&T Agricultural Cooperative.
A support program for youth startups will also be featured. The '2026 Iksan Transformation, Youth Startup Festa' will include a total of 28 booths, including startup zones, participation zones, and information zones. NS Home Shopping's product planners (MDs) will provide on-site consultations for product commercialization and distribution strategies.
The 'Samsamhan Cooking Competition,' in collaboration with the Food and Drug Administration, will also be held at the NS Food Festa. This year's theme is 'A Healthy Table for All Generations Filled with Myanashu,' focusing on discovering healthy meal options that reduce sodium and sugar for various age groups, including the elderly.
Exhibition and experience spaces for food brands under the Harim Group, such as Harim, Seonjin, and Farmsco, will also be available. Homeplus Express will set up a pop-up store to showcase fresh products and key items.
Homeplus Express completed the acquisition process in June after NS Home Shopping paid the full acquisition price. NS Home Shopping secured an offline distribution network by acquiring the business for approximately 120.6 billion won.
The NS Food Festa is rooted in a cooking competition that NS Home Shopping began in 2008. Since 2022, the event has been co-hosted with Iksan City, moving its location there, and last year's event included not only the cooking competition but also programs for youth startups and food startups.
Jo Hang-mok, CEO of NS Home Shopping, stated, "The NS Food Festa is a festival where good ingredients, food, and new ideas come together in one place. We aim to create a food culture platform where regions, businesses, and consumers meet through food to create new opportunities and grow together."
* This article has been translated by AI.
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