Daebang Industrial Development is promoting its newly launched bakery cafe brand, Daebangjang, through advertising in professional baseball, basketball, and volleyball venues. This strategy aims to enhance brand recognition among sports audiences and television viewers.
According to Daebang Industrial Development, Daebangjang is currently advertising in five major stadiums hosting the 2026 KBO League, including Jamsil Baseball Stadium and Daejeon Hanwha Life Eagles Park. The brand also plans to run A-board advertisements in basketball and volleyball arenas during the 2026-27 season.
Daebangjang is a new bakery cafe brand introduced by Daebang Industrial Development, with its first store opening on September 17 near Dongtan Lake Park in Hwaseong.
Last season, Daebang Industrial Development also utilized A-board advertising in professional basketball and volleyball venues. The company intends to maintain brand exposure by continuing its advertising efforts across different sports and seasons, transitioning from baseball in the summer to basketball and volleyball in the winter.
This year, professional baseball has surpassed 11 million spectators for the second consecutive year. As of September 12, a total of 11,049,504 fans attended 626 games, prompting Daebang Industrial Development to leverage the high foot traffic at sports venues as a new channel for brand exposure.
In addition to Daebangjang, Daebang Industrial Development plans to promote its residential brand, Elium, through sports advertising. A company representative stated, “We will use sports marketing to raise awareness of our residential brand Elium and our bakery cafe brand Daebangjang, expanding our engagement with sports fans.”
* This article has been translated by AI.
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