Samsung Electronics is launching a large-scale exhibition to celebrate the 80th anniversary of JBL, a leading audio brand under Harman. The exhibition will also feature the 60th anniversary of the British premium audio brand Bowers & Wilkins (B&W), which was acquired by Harman last year, showcasing a wide range of audio products from mid-range to high-end.
From October 1 to 31, Samsung will host the 'JBL 80th Anniversary Special Exhibition' on Samsung.com, Naver, and at Samsung stores.
During the event, portable speakers, headphones, and earphones will be offered at discounted prices. The portable Bluetooth speaker 'JBL GRIP' will be available at up to 48% off, while flagship headphones 'JBL TOUR ONE M3', home speaker 'JBL AUTHENTICS 300', and earphones 'JBL TOUR PRO 3' will be discounted by up to 38%.
Customers purchasing products will also receive gifts. Buyers of the 'JBL EasySing Mic Mini' and 'EasySing Mic Duo' will receive a 'JBL GO 5' speaker, while those who purchase the 'JBL CHARGE 6' will receive an authentic strap.
Additionally, Samsung will hold an offline exhibition showcasing the brand's history. From October 24 to 31, a commemorative exhibition for JBL's 80th anniversary and B&W's 60th anniversary will take place at 'Project Space Line' in Gangnam, Seoul. The exhibition will feature key products released by JBL since 1946, along with the latest offerings for visitors to experience firsthand.
Products highlighting B&W's 60-year history will also be on display, including the recently unveiled flagship speaker '800 Series Diamond D5'.
Harman completed its acquisition of B&W and Sound United, which includes brands like Denon, Marantz, and Polk, in September last year. This acquisition has expanded its high-end home audio offerings, adding to existing brands like JBL, Harman Kardon, and AKG, thereby broadening the price range and product lineup in the consumer audio market.
This exhibition aims to introduce the expanded audio brand portfolio of Harman to domestic consumers. Samsung plans to broaden its sales channels centered around JBL while targeting the premium audio customer base through B&W.
Details on exhibition reservations and programs will be available on JBL Korea's official Instagram.
* This article has been translated by AI.
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