SK Telecom (SKT) announced it will introduce T Membership benefits for October, reflecting customer usage patterns and interests through artificial intelligence (AI).
Using its in-house marketing AI agent, SKT has planned the configuration of T Membership benefits. The marketing AI agent comprehensively analyzes customer behavior data, including age, gender, membership tier usage, and app traffic and logs, to suggest benefit concepts and potential brand candidates by category.
In October, the AI agent proposed key benefit concepts centered around fall festivals, reading, and learning. Benefits tailored to customer characteristics and recent interests include trendy dining and café options for the '2030 Best' and delivery app offers for the 'VIP Best.'
Based on these suggestions, SKT reviewed partnership possibilities to finalize the benefits. A special week called T Day, running from October 12 to 16, will be operated as 'AI Week' featuring various benefits.
In addition to T Day AI Week, SKT will provide a range of T Membership benefits throughout October, covering various lifestyle aspects.
A 'Young Week' for customers aged 13 to 14 will take place from October 5 to 9, featuring instant win events such as a 5,000 won voucher for Daiso, offering benefits suitable for young customers.
During the entire month of October, 'Happy Hour' will offer VIP customers a 50% discount on a signature drink at Baengmadang from 2 PM to 5 PM (choose from five options), as well as discounts on musical and exhibition tickets through NOL.
Yoon Jae-woong, head of SKT's Product & Brand Division, stated, "We will continue to utilize AI to closely monitor changing customer interests and trends, providing membership benefits that customers can truly feel."
* This article has been translated by AI.
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