Winter foreign tourist attraction and domestic tourism consumption will be boosted by the '2027 Korea Grand Sale,' which will kick off this December. The event is now recruiting companies that engage with foreign tourists, covering sectors from shopping to accommodation, food and beverage, and transportation.
The Korea Tourism Organization announced on October 1 that it will accept applications for participation in the '2027 Korea Grand Sale' until November 30.
The Korea Grand Sale is a shopping and cultural tourism event that began in 2011 to attract foreign tourists during the winter season and promote tourism consumption. This year's event will run for 53 days, from December 23 to February 13, 2028.
Eligible participants include businesses currently operating that offer products or benefits accessible to foreign tourists.
Recruitment covers seven sectors: shopping, accommodation, food and beverage, experiences, transportation, beauty and health, and convenience services. This includes department stores, duty-free shops, traditional markets, hotels, resorts, restaurants, cafes, airlines, railways, performances, exhibitions, and tourism and leisure-related companies.
Participating companies will be featured on the official Korea Grand Sale website and social media platforms. The organization plans to include information about participating companies and related benefits in online promotional content tailored to specific countries.
During the event, welcome centers and mobile pop-up 'play trucks' will operate in popular tourist areas such as Seoul, Busan, and Gangwon, allowing participating companies to promote their brands and related products and benefits on-site.
An information session for interested companies will be held on October 22 at 3 p.m. at the OnDream Society in Myeongdong, Seoul. Pre-registration is required to attend the session.
For more details on the recruitment of participating companies, please visit the Korea Grand Sale application page.
* This article has been translated by AI.
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