The Seoul Metropolitan Government and the Seoul Design Foundation announced that the '2026 Seoul Design Week' will take place from October 14 to 25, centered around the Dongdaemun Design Plaza (DDP).
This year's theme is 'Design Recipe,' featuring exhibitions, fairs, and conferences at DDP, along with programs connecting design spaces and creative activities throughout areas like Seongsu and Yeonhui.
The main event, the DDP Design Fair, will showcase 79 domestic lifestyle brands. The exhibition space will be organized around visitors' lifestyles and preferences, and a special Young Designers section will present collaborative works by student designers.
The Seoul Design Week conference will provide a platform for discussions on the evolution of design in Seoul, urban transformation, and the current and future directions of K-Design, featuring experts from both domestic and international design and lifestyle sectors. The conference will explore examples of design and lifestyle that have emerged from Seoul, as well as perspectives from the global design scene.
Notable participants include Yoo Hyun-jun, a professor at Hongik University; Kim Byeong-ki, CEO of Fritz Company; Maria Porro, president of Salone del Mobile; Mauro Porcini, Chief Design Officer at Samsung Electronics; and Anna Barbara, dean of POLI.design.
The DDP Design Exhibition will present various curated exhibitions focusing on the growth and creative processes of designers, contemporary design trends, and international design exchanges.
At the DDP Design Market, visitors can find a wide range of products across lifestyle, vintage, crafts, fashion, jewelry, and food and beverage sectors. Additionally, external programs will connect local design spaces and creative activities in key areas of Seoul.
Cha Gang-hee, CEO of the Seoul Design Foundation, stated, "This year's Seoul Design Week will showcase the potential for Seoul's brand and K-Design to expand globally."
* This article has been translated by AI.
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