Roborock has been ranked first in the robot vacuum category of the Korean Customer Satisfaction Index (KCSI) for the second consecutive year. The company has expanded its competitive edge beyond cleaning performance to include maintenance and after-sales service, boosting consumer satisfaction in South Korea.
On October 2, Roborock announced that it was selected as the top brand in the robot vacuum category in the 2026 KCSI survey conducted by the Korea Management Association Consulting (KMAC). This follows its inaugural win in the newly established category last year.
This year, Roborock achieved an overall satisfaction score of 93.7. The comprehensive satisfaction score was 87.9, and the repurchase intention was recorded at 90.2. Consumers rated Roborock highly in areas such as suction power, cleaning area, ease of use, noise, and maintenance.
Roborock has utilized AI-based navigation and sensor technology to enhance its cleaning range, including corners and around obstacles. The company has also automated internal cleaning, washing, and filter replacement processes to minimize user intervention.
In addition, Roborock is strengthening its service competitiveness after product purchase. This year, it has extended the operating hours of its official service centers and introduced on-site service for certain direct delivery models. This move is seen as a response to the expanding competition in the robot vacuum market, which now includes maintenance and after-sales service.
As domestic companies like Samsung Electronics and LG Electronics ramp up competition with new products and services in the robot vacuum market, Roborock faces intensified competition to maintain its market position.
Kim Cheong-song, head of Roborock Korea, stated, "It is meaningful to be selected as the top brand in the KCSI robot vacuum category for two consecutive years based on the high satisfaction of domestic consumers. We will continue to provide a brand experience that encompasses not only our products but also post-purchase services, based on differentiated technology and product competitiveness."
* This article has been translated by AI.
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