Baskin-Robbins to Raise Prices on Ice Cream and Beverages Starting October 12

Baskin-Robbins will increase the prices of some ice cream and beverage products by an average of 5.9%.
 
The company announced on October 6 that starting October 12, it will raise prices on 16 types of ice cream and 30 beverages, totaling 46 products. This marks the first price adjustment in 3 years and 2 months since August 2023.
 
The price of a single regular ice cream will rise from 3,900 won to 4,300 won, an increase of 400 won, which is a 10.3% hike, exceeding the overall average increase of 5.9%.
 
The price of a quart will go up from 18,500 won to 19,900 won, a 1,400 won increase, or 7.6%. The price of a Cafe 31 Americano will rise from 5,300 won to 5,500 won, an increase of 200 won, or 3.8%.
 
A Baskin-Robbins representative stated, "The adjustment was unavoidable due to rising raw material and various operational costs."
 
Meanwhile, Baskin-Robbins has launched two new products for October's 'Flavor of the Month,' incorporating ideas suggested by consumers.
 
The first-place winning product, 'Monster Crunch Cookie,' emphasizes the taste and texture of cookies. It features large cookie pieces and various crunchy elements, enhancing the crispiness and harmony with the ice cream.
 
The second-place product, 'Matcha with Banana,' combines the unique bitterness of matcha with the sweetness of banana. It also includes graham cookie pieces to enhance the texture, turning the consumer idea of making matcha more enjoyable into a product.