Home Shopping Network is set to become the first in the home shopping industry to implement an artificial intelligence (AI) technology-based monitoring system for counterfeit products.
On October 6, Home Shopping Network announced its collaboration with FAIKERZ, a company specializing in AI-based counterfeit monitoring.
The AI will comprehensively analyze data such as product images, names, selling prices, sales patterns, and distribution channels to identify listings suspected of being counterfeit.
When a suspicious product is detected, sales will be immediately halted. The company will then carefully review the documentation submitted by partners and verify the authenticity of the product before deciding whether to resume sales.
Additionally, cases of suspected counterfeit products reported through customer feedback will undergo a physical verification process in collaboration with specialized institutions.
Particularly, for luxury items sold through parallel imports, only products that have passed verification by the Trade-Related Intellectual Property Protection Association (TIPA) will be sold.
Continuous monitoring will be conducted even after broadcasts to manage quality and authenticity issues. If customer concerns arise, further verification will be carried out to minimize the risk of counterfeit product distribution.
The introduction of this counterfeit product monitoring system is part of Home Shopping Network's ongoing commitment to customer-centered quality management. The company utilizes customer feedback data to identify products with quality vulnerabilities and proactively manage risk factors.
Moreover, to reduce consumer misconceptions about product characteristics, the company is enhancing the provision of accurate product information. For products with a high likelihood of generating misleading customer feedback, detailed guidance on quality characteristics and usage precautions will be provided through broadcast and mobile channels.
In addition, if quality risks arise due to social issues or external reports, an emergency inspection system will be activated immediately. The company maintains a preventive quality management system by quickly screening its products and reviewing detailed pages to identify potential risk factors and take necessary actions.
A representative from Home Shopping Network stated, "We are continuously enhancing our counterfeit product monitoring and quality management systems to ensure that customers can purchase products with confidence."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.