Lotte Innovate is expanding its physical AI-based Robotics as a Service (RaaS) business, targeting industrial sectors such as retail and logistics.
The company announced on October 6 that it will host an interactive exhibition at the 'AI Festa 2026' at Seoul's COEX C Hall, running until October 8. The exhibition will showcase technologies and applications in industrial settings.
Physical AI refers to technology that recognizes and assesses real-world environments and translates that understanding into physical actions. Lotte Innovate is developing humanoid technology and validating its applications in retail and logistics.
The exhibition is structured to connect robot control experiences with task demonstrations. Attendees will have the opportunity to control robot movements through a manipulation device and observe robots interacting with humans while performing tasks.
In the 'Robot Arm Experience Zone,' visitors can directly manipulate a robotic arm and see its responses to their commands. The 'VR Experience Zone' allows participants to wear VR headsets and control a humanoid robot from its perspective, providing a firsthand experience of how their actions translate into the robot's movements.
The 'Humanoid Demonstration Zone' will feature robots delivering souvenirs to attendees, showcasing how robots can interact with people and perform tasks in real-world scenarios.
Lotte Innovate is enhancing the sophistication of its physical AI technology through real-world applications. In February, the company implemented a futuristic convenience store, 'AX Lab 3.0,' where humanoids and AI assist customers and provide product information. In April, humanoid robots were deployed at the Lotte World Tower Sky Run to validate walking control technology on certain stair sections.
These practical experiences and technology validations support Lotte Innovate's physical AI-based RaaS business. The company plans to expand its robotic services into various industrial sectors, including retail and logistics, by integrating its proprietary AI platform, 'iMember,' with technologies like VLA and reinforcement learning.
A representative from Lotte Innovate stated, “We are developing humanoid technology to align with the era of physical AI, where AI interacts with people in the real world and translates into actual actions. This exhibition is designed to help attendees easily understand the concept and potential of physical AI by allowing them to control robots and see the results in real-time.”
Additionally, Lotte Innovate established a dedicated organization for physical AI and robotics in August of last year, aiming to commercialize general-purpose humanoid-based RaaS. The goal is to apply robots in various industrial settings, including inventory management and security patrols in retail environments, as well as hazardous tasks in manufacturing and chemical industries.
* This article has been translated by AI.
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