KCC Construction's residential brand Swichen's campaign 'Great Housework' has surpassed 70 million views on YouTube just 60 days after its launch. The campaign resonated with audiences by showcasing the efforts and care of family members behind everyday chores.
According to KCC Construction, 'Great Housework' emphasizes that daily life is maintained through the time, effort, and consideration of someone. The campaign utilized common household tasks such as organizing bathroom towels, washing dishes, and disposing of food waste as its advertising material.
Notably, the campaign does not limit household roles to specific family members. It features models of various ages and genders caring for the home, portraying housework as a shared activity among all family members.
KCC Construction announced on August 11 that the campaign's YouTube views had surpassed 10 million. In just about two months, the total views have increased to 70 million.
Swichen has previously launched brand campaigns focusing on the relationship between home and family, including 'Clash of Civilizations,' 'A Home Nurturing Tomorrow,' 'Resurrection of Family,' and 'Let's Go Home.' Last year's 'Let's Go Home' won a gold award in the TV category at the Seoul Video Advertising Festival. The brand has received awards at the festival for seven consecutive years from 2019 to this year.
A KCC Construction representative stated, 'The 'Great Housework' campaign aims to reflect on the everyday life that is often taken for granted and to highlight the unseen efforts and values of consideration within it. We will continue to share the value of time and care created in the space of home.'
* This article has been translated by AI.
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