BC Card has introduced a personalized shopping service utilizing ChatGPT, becoming the first card company to do so.
On October 7, BC Card announced the launch of a service that connects product searches, checking rewards on the Paybook, and making purchases all in one platform.
This service allows customers to search for products, verify rewards from partner shopping malls, and proceed to purchase seamlessly. While searching for product information or considering a purchase on ChatGPT, users can also find discount and reward information alongside Paybook shopping rewards.
By selecting a desired shopping mall on the ChatGPT interface, users are directly linked to the shopping rewards screen within Paybook, where they receive rewards for purchases just as they would with existing services. Customers need to connect ChatGPT and Paybook only once according to Paybook's instructions before using the service without any additional steps.
BC Card plans to expand the service to include benefits such as coupons, card discounts, and various promotions available on Paybook during AI interactions.
Ha Hyun-nam, an executive at BC Card, stated, "We have developed this service to allow customers to conveniently check various benefits from the moment they consider purchasing a product. We will continue to leverage AI as a new customer touchpoint to provide tangible benefits and a convenient experience."
* This article has been translated by AI.
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