The Jeonnam Bio Promotion Institute has launched practical training on product analysis and digital marketing using artificial intelligence (AI), including ChatGPT, for companies in the Shinan region.
On October 7, the institute announced it held the second session of its 'Business Capacity Building Academy' at the Shinan County Office in Gwangju, Jeonnam, as part of the 'Regional Industry Promotion Project.'
About 40 participants attended the training, including representatives from participating companies and relevant organizations. The program focused on enhancing local businesses' online marketing capabilities and providing hands-on experience in utilizing AI for product planning and content creation.
The training was led by Kim Young-gil, CEO of Beebumhan People Co., who covered the basics of marketing, social media strategies, and product planning and detailed page creation using AI.
Participants practiced analyzing their products with ChatGPT and creating detailed pages for online promotion and sales based on their analyses. The training emphasized connecting AI usage with actual marketing content for the companies' products.
The Jeonnam Bio Promotion Institute believes that practical skills in using AI and digital tools are essential for local businesses to adapt to the rapidly changing online marketing environment and plans to continue its support programs for related companies.
Yang Eun-joo, head of the AI Convergence Support Division at the Jeonnam Bio Promotion Institute, stated, "We hope this training helps participating companies effectively analyze their products using AI and plan and create promotional content. We will continue to support the competitiveness of local businesses through practical training and support programs that reflect their on-site needs."
This training is part of the 'Regional Industry Promotion Project' led by the Ministry of SMEs and Startups, with Jeonnam Technopark overseeing the initiative and the Jeonnam Bio Promotion Institute participating. The two organizations are running various support programs to enhance the capabilities of local businesses and advance new income crops in Shinan.
* This article has been translated by AI.
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