KT is introducing 'Everyone's AI,' a service that connects daily activities such as shopping, finance, and real estate through artificial intelligence (AI). The aim is to create a lifestyle AI service that helps users find information and proceed with actions like reservations and applications.
On October 7, KT showcased 'Everyone's AI' at the 'AI Festa 2026' held at COEX in Gangnam, Seoul, revealing specific applications of the service. KT is participating in the government's Everyone's AI initiative in collaboration with companies like Next, Upstage, Motif, NC AI, Saltlux, and Rebellion.
The company plans to start a closed beta this month to verify service stability and core functionalities, with a full launch for the public scheduled for December.
KT's key strategy is 'Eum Inside,' which aims to integrate AI seamlessly into existing services rather than requiring users to access separate AI platforms for inquiries. This approach combines services across various sectors, including search, shopping, finance, real estate, and education, into a unified user experience.
At the exhibition, various services were available for attendees to experience this strategy. For instance, in a service linked with Musinsa, users can ask, 'What should I wear to a wedding as a guest?' and the AI will recommend suitable outfits, guiding them through product selection and payment. Other services, such as real estate searches from Zigbang, financial research from DeepSearch, and moving-related services from Saltlux, are also integrated with AI.
KT's own services will also utilize AI. The 'My KT AI' feature allows users to inquire about their monthly bills or remaining data directly through AI during their telecommunications service experience. The Genie TV AI agent helps users find desired content even if they are unsure of the exact title or genre.
To implement these services, KT has connected technologies from various domestic AI companies within a single platform. Upstage's 'Solar' is used for general conversation and complex task execution, while Solar Pro4 handles advanced reasoning and multi-step tasks, and Solar Mini4 is designed for everyday questions and repetitive tasks.
For example, if a user asks, 'Can I receive rent support for young people in my neighborhood?' the AI will check relevant announcements and eligibility requirements, comparing them with the user's conditions to organize the application process and necessary information.
Motif is utilized for understanding and analyzing lengthy documents, while NC AI provides specialized services based on 3D content and audio generation technology. Rebellion supports a cluster of NPU chips using domestically produced AI semiconductors. This collaborative structure allows multiple companies to leverage their strengths within a single AI service.
KT plans to gradually expand 'Everyone's AI.' Initially, it will focus on establishing a reliable and stable service foundation, then broaden its scope and open the ecosystem to integrate various lifestyle services. The company aims to develop a revenue model and enhance accessibility to AI in subsequent phases.
* This article has been translated by AI.
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