Nongshim has launched a large 6-meter tall 'Shin Ramyeon Cup' sculpture on the Thames River in London as part of its local brand marketing efforts.
The company announced on October 7 that the brand campaign, featuring the sculpture, took place on October 6 (local time) along the Thames.
The sculpture started at Royal Docks and toured major landmarks such as the London Eye and Big Ben. It stands approximately 6 meters tall and includes a giant pair of chopsticks and nighttime lighting, creating a steam effect that resembles hot noodles.
The South Bank area of London, where the campaign was held, attracts over 38 million visitors annually, making it a prominent tourist and commercial hub.
Nongshim has also linked the outdoor campaign to promotions at local retail stores. The back of the sculpture features information about the ongoing consumer promotion 'SHIN TO WIN' in the UK.
This promotion includes scratch-off coupons placed in multi-packs of Shin Ramyeon sold at retailers such as Tesco, B&M, and Sainsbury's, offering cash prizes until October 31.
A Nongshim representative stated, "The Thames is a symbolic space where the daily lives of Londoners blend with global landmarks. Through this campaign, we aim to provide British consumers with a new brand experience of enjoying their own relaxation time with Shin Ramyeon after a busy day."
Additionally, Nongshim will participate in the 'SIAL Paris 2026' food exhibition in Paris from October 17 to 21, showcasing Shin Ramyeon and other key products.
* This article has been translated by AI.
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