Paris Baguette Expands 'Blue Label' Health Bakery Line to All 28 Stores in Singapore

Paris Baguette has expanded its health bakery brand 'Blue Label,' which has sold over 34 million units in South Korea, to all its stores in Singapore.
 
On October 7, Paris Baguette announced that it has begun selling Blue Label products in all 28 of its Singapore locations. This follows a pilot launch at the Paragon store in February.
 
Launched in February of last year in South Korea, Blue Label is characterized by its focus on high dietary fiber, low sugar, high protein, and probiotics, enhancing both taste and texture.
 
In Singapore, the brand offers a total of seven products, including five types of bread and two types of sandwiches. Following the expansion, the average sales in the bread category over the past 30 days have increased by 57% compared to the average from May to July. Sales in the sandwich and salad categories have also risen by 10%.
 
Top-selling items include the 'Smoked Salmon Ricotta Sandwich,' 'Roasted Chicken Ricotta Sandwich,' and 'Multigrain Rye Bread.' Paris Baguette attributes the sales growth to local consumers' demand for healthy and convenient meal options.
 
The halal certification of all stores in Singapore is also expected to aid in expanding its market presence. Paris Baguette completed the halal certification from the Islamic Religious Council of Singapore (MUIS) for all 28 locations this year, allowing a diverse customer base, including Muslim consumers, to purchase its products.
 
The Blue Label line was first introduced overseas at the Paragon store in Singapore in February. Notably, the brand retains its Korean name 'Blue Label' in international markets. Paris Baguette is also running the 'ANNYEONG' campaign to promote K-food and K-bakery in Southeast Asia, enhancing its Korean brand image.
 
In South Korea, the company is also expanding its Blue Label product range. Since its launch, cumulative sales have surpassed 34 million units. The product line has grown from healthy bread to include cakes, sandwiches, desserts, and beverages, with five new products utilizing buckwheat, rice, and rye recently introduced. Blue Label was awarded gold at the '2026 Epi Awards Korea' in August, recognizing its brand marketing achievements.
 
Based on the sales success observed in Singapore, Paris Baguette plans to introduce Blue Label to other markets, including the United States.
 
A representative from Paris Baguette stated, “We will pursue sales expansion in other countries, including the United States, to develop Blue Label into a global health bakery brand.”