Binggrae's premium refrigerated juice brand 'Ddaom' has been recognized for its meaningful use of the Korean language in its trademark.
On October 7, Binggrae announced that 'Ddaom' was awarded the top prize, the 'Beautiful (Minister of Culture, Sports and Tourism Award),' at the '2026 Beautiful Korean Trademark Selection Competition' organized by the Korean Intellectual Property Office.
Launched in 2012, Ddaom promotes the slogan 'Freshly Picked from Nature.' The brand name encapsulates the idea of delivering the taste and freshness of fruits freshly harvested from nature to consumers.
Now in its 11th year, the Beautiful Korean Trademark Selection Competition aims to promote the beauty and excellence of the Korean language and encourage the registration of trademarks in pure Korean.
Ddaom received high marks for its brand philosophy, which emphasizes capturing the taste of fresh fruit, and for the intuitive connection between the trademark name and the brand's goals, making it easily understandable for consumers.
Kim Yong-seon, head of the Korean Intellectual Property Office, emphasized, "The Korean language is a representative invention of our country and a cultural heritage that embodies our history and identity. Its aesthetic beauty and excellence are recognized worldwide beyond its functional value as a tool for communication."
A Binggrae representative stated, "We are honored to have the meaning and value of the Korean language embodied in the trademark 'Ddaom' recognized through the Beautiful Korean Trademark Selection Competition. We will continue to develop our brand so that consumers can naturally experience the freshness and uniqueness of pure Korean words."
* This article has been translated by AI.
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