Coupang is set to present over 800 ginseng products from Geumsan online, aiming to expand market access for local farmers and small businesses.
On October 7, Coupang announced that it will collaborate with Geumsan County in South Chungcheong Province to host the 'Geumsan Ginseng Excellent Product Exhibition' until November 30 through its 'Good Store' initiative.
The exhibition will feature a variety of products, including raw ginseng, red ginseng, fresh ginseng, ginseng extract, sliced ginseng, and health drinks, all available for purchase via Rocket Delivery and the marketplace.
This event coincides with the 44th Geumsan World Ginseng Festival currently taking place in Geumsan County. Coupang plans to leverage the heightened interest during the festival to boost online sales and broaden market access for local farmers and small businesses.
This is not the first collaboration between Coupang and Geumsan. In 2023, Coupang signed a memorandum of understanding with the Geumsan Ginseng and Herbal Industry Promotion Agency to enhance online market access for local specialties and improve farmers' incomes, followed by consultation meetings and marketing support for online sales.
Coupang's private brand division, CPLB, is also working with Geumsan County. In July 2023, it launched 10 private brand products, including '6-Year-Old Geumsan Cleaned Ginseng' and 'Fully Packed Geumsan Cleaned Fresh Ginseng.'
Coupang's Good Store is a specialized platform that supports the online sales expansion of local farmers and small businesses. It showcases regional specialties and high-quality products while providing marketing support to participating companies.
Recently, regional collaborations have continued. On September 23, Coupang announced that the cumulative sales of over 110 agricultural and food companies from Gyeongbuk, which participated in a collaborative exhibition with the Gyeongbuk Agricultural and Food Distribution Education Promotion Agency, exceeded 34 billion won from 2022 to 2025.
A Coupang representative stated, "We will continue to introduce excellent products from across the country through the Good Store and strive to contribute to revitalizing the local economy."
* This article has been translated by AI.
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