The North Face, an outdoor brand under Youngone Outdoor, has opened its second flagship store for the White Label line in Myeongdong, Seoul. This follows the launch of its first store in Seongsu last November, expanding its offline presence to the popular tourist area of Myeongdong.
On October 7, The North Face announced the opening of the 'North Face White Label Myeongdong Lounge.'
The Myeongdong Lounge operates across four floors. The first floor features the 'Myeongdong Collection,' exclusive to this location, along with women's products. A highlight of the Myeongdong Collection is the 'Ilwol Obongdo T-shirt,' a limited edition item created in collaboration with the National Heritage Center, which reinterprets the royal painting 'Ilwol Obongdo' in graphic form.
The second floor offers unisex products and new down and padded jackets. It also showcases the 'Korea Collection,' which includes the 'Calix Light Down Jacket,' T-shirts featuring Hangul, and tumblers and mugs inspired by major landmarks in Seoul. The third floor is dedicated to The North Face's gear and footwear, while the fourth floor features a rooftop space for relaxation with beverages.
Seong Ga-eun, CEO of Youngone Outdoor, stated, "We have introduced a space where customers can experience the identity and lifestyle of The North Face White Label in Myeongdong. We hope the Myeongdong Lounge becomes a destination for both domestic and international shoppers."
Meanwhile, The North Face White Label has been collaborating with dance and K-pop content, serving as a main sponsor for 'Street Woman Fighter 2' in 2023, as well as last year's 'World of Street Woman Fighter' and 'Boys Planet.'
* This article has been translated by AI.
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