Hancom is teaming up with Amazon Web Services (AWS) to introduce its artificial intelligence (AI) workforce platform, 'Nomadian,' to the U.S. market. The collaboration aims to enhance product development, pricing strategies, market strategies, and marketing efforts.
On October 8, Hancom announced its partnership with AWS to launch Nomadian in the U.S. The two companies will work together through a 10-week joint development program called 'Hancom × AWS CoLab,' covering the entire commercialization process from product design to market strategy, launch, and marketing.
Nomadian is an AI workforce platform that allows users to hire AI agents as team members. It is primarily designed for solo entrepreneurs. Users can select AI agents tailored to specific roles, such as data analysts or content marketers, and place them in a 3D workspace to manage their businesses.
By issuing a natural language command, Nomadian breaks down tasks and assigns them to each AI employee. These AI workers utilize Hancom's 36 years of document technology to create reports, proposals, and presentation materials.
The collaboration will proceed along two tracks: product and market. In the product track, AWS technical experts will assist in enhancing the product and completing an initial version that operates in the AWS environment. The market track will validate market size, customer willingness to pay, pricing policies, and revenue structures. Hancom will lead the product vision and key decision-making.
The CoLab program utilized in this collaboration is an innovation initiative by AWS that supports customers in developing new products and business models. Based on Amazon's 'working backward' methodology, it defines the moment customers interact with the product first and then works backward to design the necessary product and market strategies. The two companies plan to clarify initial customer segments, market penetration strategies, and launch roadmaps through this collaboration.
Hancom plans to unveil the beta version of Nomadian in the U.S. by the end of December. Leading up to the beta launch, the company will refine product enhancements, pricing strategies, and marketing plans in collaboration with AWS. The platform is expected to be commercialized as a subscription service in 2027.
Nomadian will also be listed on the AWS Marketplace, a digital catalog where software, data, and services can be searched, purchased, distributed, and managed. Hancom aims to expand Nomadian's reach among AWS customers and establish a foothold in the U.S. market.
Kim Yeon-soo, CEO of Hancom, stated, “By collaborating with AWS from product design to market entry, we aim to establish Nomadian in the U.S. market and use it as a stepping stone for global business expansion. In an era where one person can achieve results alongside AI employees, we will pioneer the AI workforce market, enabling anyone to become an 'agent owner' and grow their business.”
* This article has been translated by AI.
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