Daewoo Engineering & Construction announced on October 8 that it will introduce an experiential program called 'Prugio Popup Garden' to enhance residential satisfaction among Prugio residents by utilizing landscaping spaces within the complex.
The Prugio Popup Garden is part of Daewoo's premium residential service 'PRUS+', designed to allow residents to enjoy various cultural and experiential activities in the landscaped areas. The program includes creating unique photo spots and hosting events that families and neighbors can participate in together.
This popup garden reflects Prugio's new design direction of 'Modern Koreaness.' Traditional Korean colors and symbols are reinterpreted through modern sculptures and graphics to harmonize with the landscaping spaces.
To achieve this, Daewoo collaborated with the media art group Everywhere. Everywhere reinterpreted traditional Korean materials such as Dancheongmaru, Ilwolobongdo, and Cheongsachorong into pixel art, creating spaces where residents can take photos.
The first implementation site is the 'Cheonan Prugio Lakeside,' where the installation of sculptures was completed in September. From October 3 to 5, events were held for residents, including making pots using modular brick tiles, planting, wishing on the Ilwolobongdo wish wall, and a social media photo-sharing event.
Daewoo plans to operate the popup garden for a set period before relocating it to other Prugio complexes, creating a recycling program that aims to provide experiential opportunities to more residents.
A Daewoo representative stated, "This popup garden is an attempt to add new scenery and enjoyment to familiar living spaces," adding, "Starting with Cheonan Prugio Lakeside, we plan to expand this initiative so that residents in various complexes can enjoy a differentiated living experience."
* This article has been translated by AI.
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