Nonghyup Mokwoo Chon is expanding its overseas sales network by promoting processed meat products and ready-to-eat meals made from domestic livestock. The company has successfully entered major retail channels in the Philippines and the United States, achieving record export volumes for individual products.
In the Philippines, Nonghyup Mokwoo Chon supplies processed meat products to key retailers such as Robinsons, S&R, SM, and Metro through its import and distribution partner, Hwasanwan Food Mart. In the United States, the company has introduced frozen samgyetang to H Mart for the first time. This product, made with domestic chicken, marks the largest export volume for a single item in Nonghyup Mokwoo Chon's history. The company plans to use its entry into H Mart to promote its products to local consumers and expand its market presence in North America.
Founded in 2006 as a wholly-owned subsidiary of Nonghyup Economic Holdings, Nonghyup Mokwoo Chon has adhered to the principle of using domestic raw materials. Its pork processing plant in Gimje handles the slaughtering and processing of pork supplied by local farms, while its poultry processing plant in Eumseong, Chungbuk, produces fresh chicken and frozen foods. This structure ensures a stable supply of necessary raw materials while securing market access for domestic livestock farmers.
The product range has expanded from processed meat products under the flagship brand 'Jubu 9dan' to include ready-to-eat meals such as samgyetang, hot dogs, fried rice, and frozen chicken. The company has obtained ISO 22000 certification for the entire process from slaughtering to processing, and its ham, sausage, and pork brand 'Pro Pork' has received KS quality certification.
Nonghyup Mokwoo Chon is leveraging export support programs such as the Korea Agro-Fisheries & Food Trade Corporation's 'Global Next K-Food' to develop products tailored to the consumption characteristics of different countries. The company aims to increase its competitiveness abroad by expanding distribution channels in existing export markets while simultaneously exploring new markets and diversifying its export products.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.