Fashion platform W Concept is revamping its men's section for the first time in six years. The update aims to reflect the tastes and lifestyles of men in their 30s and 40s by restructuring brands and content to strengthen its men's fashion business.
On October 8, W Concept announced that this is the first comprehensive overhaul of its men's section since launching specialized services for men's fashion in 2020.
The revamp categorizes men's lifestyles into three themes: 'Modern Artist' for contemporary sensibilities, 'Time Collector' focusing on classic styles, and 'Urban Worker' based on casual styles.
Photo content featuring artist Kim Chung-jae, plant designer Park Dong-je, and sommelier Park Chan will also be unveiled. The platform will showcase products from brands such as Man on the Bun, 24/7 Series, Youth, Dunst, San Francisco Market, Duteuro, and Setter, with Ader Error and Memento Mori available exclusively on the platform.
To celebrate the revamp, W Concept is holding a discount event until October 18. Products from over 30 brands featured in the photo shoot will be offered at a 15% discount, along with an additional 5% discount coupon.
First-time buyers can purchase items from 11 brands, including Montbell, Adidas, Merrell, Harley-Davidson, and Sun Love Tour, for just 9,900 won each day. During the event, there will also be a raffle for a 'Galaxy Z Fold 8.'
Seong Byeong-heon, head of the W Concept MEN team, stated, "We have launched a men's section that enhances product recommendations and exclusive brands tailored to the lifestyles of men in their 30s and 40s. We will continue to expand our men's fashion business through brand discovery and content development."
Meanwhile, W Concept will operate a pop-up store near the Marais district in Paris during Paris Fashion Week until October 12. This initiative aims to expand connections with global customers and support the international expansion of domestic brands.
* This article has been translated by AI.
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