SOOP is directly managing the women's professional volleyball team 'SOOP Supers' to broaden its sports content offerings. The strategy aims to enhance platform competitiveness by connecting players, streamers, and fans beyond just game broadcasts.
On October 8, SOOP announced its plans to expand sports content through various game broadcasts and biased commentary from streamers. Moving forward, the management of SOOP Supers will allow the organization to connect not only game coverage but also the diverse stories created by the team and players into its own content.
SOOP has already showcased differentiated content through broadcasts featuring player participation. During the '2026 South Korea National Volleyball Team Evaluation Match' held in July, SOOP Supers players Go Ye-rim and Jeon Sae-yan served as commentators. The two players explained game situations and strategies from the perspective of active players, engaging with viewers by answering questions in real-time.
By directly managing the team, SOOP can expand its content sources. During the regular season, it plans to connect various aspects of the players' daily lives, including games, training, interviews, behind-the-scenes content, and fan participation, into platform content. This allows for content expansion not only during game broadcasts but also before and after matches, which is a significant advantage of team management.
SOOP's ecosystem of streamers can also be integrated with the Supers' operations. Streamers actively engage with users through biased commentary and support broadcasts while watching sports games together. Biased commentary from streamers has been ongoing, particularly during national team matches and major tournaments in volleyball.
SOOP plans to connect this streamer ecosystem with the Supers, offering broadcasts featuring both players and streamers, live sessions before and after games, training scenes, behind-the-scenes content, and fan participation. This approach provides existing volleyball fans with direct communication opportunities with players while broadening exposure to women's volleyball for users who enjoy streamer broadcasts.
On October 3, the founding ceremony of SOOP Supers was held at SOOP Stadium in Gwangju, Jeonnam, where the new season's uniforms, mascot, and cheer songs were unveiled. The players held a Q&A session and signing event with fans, marking their first official meeting.
While the founding ceremony was the first official meeting between the team and fans, the regular season home games will serve as a space for ongoing engagement. SOOP plans to produce content both inside and outside the venue by linking home games with live broadcasts, streamer visits to the arena, and collaborative broadcasts with the team.
SOOP Supers will play their first official match at the KOVO Cup in Yeosu on November 11. They will also participate in their first V-League home game on November 5. SOOP aims to expand its role as a sports platform by enhancing content that involves players, fans, and streamers based on team management.
* This article has been translated by AI.
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