Can our cultural heritage experienced in Seongsu lead to local tourism? The Korea Tourism Year Committee is launching a tourism project in collaboration with SK Telecom (SKT) and the National Museum of Korea to expand the reach of foreign tourists into the region. The initiative aims to connect the popular Seongsu area, frequented by young people and foreigners, with museums and local attractions.
On October 12, the Korea Tourism Year Committee announced the 'K-Treasure Road' cultural tourism project in partnership with SKT, the National Museum of Korea, and the National Museum of Korea Cultural Heritage Foundation. This public-private collaboration is being established ahead of the 'Korea Tourism Year' from 2024 to 2029.
The project will be centered at SKT's cultural complex, T Factory Seongsu, where exhibitions, experiential programs, and cultural products utilizing artifacts from the National Museum of Korea will be showcased. The goal is to encourage tourists who experience Korean cultural heritage in Seongsu to visit the National Museum of Korea in Yongsan and local museums.
The four organizations have been discussing the project since July. SKT will provide the space and co-plan exhibitions and content creation. The National Museum of Korea will review the expertise of artifact-related content, while the National Museum of Korea Cultural Heritage Foundation will be responsible for the joint planning and production of museum cultural products. The Korea Tourism Year Committee will coordinate collaboration among the institutions and manage project planning, on-site operations, and promotion.
The first program is set to launch in November, with plans to gradually expand the project through 2027, the first year of the '2027-2029 Korea Tourism Year.' Specific details about exhibitions and experiential programs will be announced later.
Efforts will also be made to connect local tourism. The initiative aims to broaden the travel routes for tourists visiting Seongsu and the National Museum of Korea to include local museums, while also creating programs that involve local small businesses and private enterprises.
Han Hye-ri, Secretary General of the Korea Tourism Year Committee, stated, "This project is significant as a public-private partnership that connects the capabilities of private spaces and content with public cultural assets. We hope that the travel route from Seongsu to the National Museum of Korea and local museums will help revitalize local tourism."
* This article has been translated by AI.
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