Hyungji Elite is supporting the development of youth talent through its sponsorship of the high school fashion contest. This year marks the 11th consecutive year of official sponsorship since its inception in 2016.
On October 13, Hyungji Elite announced its participation as an official sponsor of the '2026 11th High School Fashion Contest with Lee Sang-bong,' which took place on October 10 in the Seongsu-dong area of Seoul. The event was co-hosted by the High School Fashion Contest Association and the Seongdong Cultural Foundation, aimed at discovering future talent in the fashion industry and supporting professional career development.
This year's contest featured a theme of 'Cultural Diversity Blossoming Through Fashion' and was held as a comprehensive youth arts festival encompassing fashion, modeling, and musical performances. High school students showcased their works inspired by traditional K-culture, including Hangul and Hanbok, as well as themes like K-Wave, sustainability, and artificial intelligence (AI). The runway featured outfits created by the students, presented by high school models on an outdoor stage in Seongsu-dong.
During the contest, Hyungji Elite awarded the Hyungji Elite Award and a scholarship of 1 million won to Jeon Dae-hyuk from Jeonju High School. The company plans to continue supporting youth as they gain experience on professional stages and in practical settings, helping them grow into global designers.
A representative from Hyungji Elite stated, 'Through the 11th High School Fashion Contest, we were able to witness the passion and creativity of youth who will lead the future K-fashion industry. We will continue to focus on creating social value by discovering and nurturing the dreams and talents of future generations while maintaining our commitment to environmental, social, and governance (ESG) activities as a fashion company.'
In addition to sportswear and casual clothing, Hyungji Elite has expanded its product range to include T-shirts, bags, belts, and indoor shoes. The company has recently signed a sponsorship agreement with the professional basketball team Busan KCC Egis, further expanding its sports merchandise business.
* This article has been translated by AI.
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